About AHL Apparel
Our Mission
Our commitment to providing high-quality apparel extends beyond just aesthetics. We believe in offering our customers more than just a fleeting trend; we provide timeless pieces that become wardrobe staples. Whether your hitting the streets of Belfast, heading to a social event, meeting up with friends or relaxing at home, our garments are hand crafted to elevate your style while offering unparallel comfort and longevity.
Our Story
AHL Apparel was born as a result of a Masters project while studying at University during the pandemic, focusing on the social and environmental impacts of fast fashion, specialising in digital embroidery. We set out to create pieces focusing on every item being made with care, that resonate with our values-stylish yet versatile, allowing effortless restyling and wear; whether dressing up or keeping it casual, our passion was to create apparel that adapts to your lifestyle while remaining affordable.
What was only supposed to be a 'project' in 2020, flourished into Belfast's no1 streetwear and loungewear brand that not only looks good but also makes you feel good, ensuring quality is never compromised.
Since then we have attended over 50 pop up shops over Belfast, Northern Ireland, bringing along all our top trending pieces including Urban Outfitters, Belfast, C.S Lewis Square's Café Mambo Event, St Georges Market and Banana Block's East Block Bizarre, this is just to name a few.
What sets us apart?
Sustainability is at the core of everything we do. From sourcing premium and sustainable materials from our European supplier to our in-house production in Belfast, Northern Ireland, every step of our process is dedicated to reducing our environmental footprint. We partner with a top European supplier known for their certified organic cotton and eco-friendly recycled materials, ensuring that each garment is not only high-quality but also ethically produced.
Once the blank apparel arrives at our home studio, we work our magic, designing, printing, and embroidering each piece on a made to order process to ensure your garment is made with ultimate care and precision rather than mass produced. To complete the eco-friendly journey, we use 100% compostable mailer bags for the final touch, ensuring that every aspect of our packaging is consistent. By prioritising sustainability and craftmanship, we're able to offer you more than just clothing-we provide conscious choice that reflects your values and beliefs.
Join us on our journey towards a more sustainable future, one garment-made with care- at a time.